The beginning of a new year often means setting new personal goals and work objectives.
While establishing new desired outcomes and planning how we are going to achieve them, some of us may be confused about the differences between goals, objectives, strategies and tactics.
Generally speaking, here’s a brief explanation of each followed by an example at the bottom.
Goals are longer term and are not necessarily tangible. They define the desired end results that we strive to achieve. Goals provide direction and a purpose for our efforts.
Objectives are shorter term and should be specific, measurable, achievable, realistic and time-oriented (SMART). Objectives support the achievement of related goals.
Strategies are general approaches used to achieve complicated goals or objectives.
Finally I decided it was time to make it happen and put my thoughts, resources and creative ideas on the Web via this blog.
I am planning to write on topics surrounding marketing, social media, branding, careers, personal development and success, as well as other life topics such as the following one.
I dedicate this first blog post to our baby, Alexandre, 2 months old today, born in the beautiful capital of Canada.
ALEXANDRE, this is for you, 9 life tips starting with each letter of your name.
Attitude is everything. No matter what you decide to do in life, the challenges and opportunities you face, attitude brings you a long way.